Another great piece of content from Glass Half Full for Cadbury’s. The premise seems to be ’ever wonder what your clothes do when you’re not around?’ It made me smile anyway
Dusseldorf is calling! This weekend some of the most eccentric and enthusiastic fans on the planet are heading to Germany, tuning in to TVs, hooking up to live feeds & airways. Which can only mean one thing; this weekend…is the Eurovision Song Contest.
Having recently worked on a project with the official airline of the contest, Lufthansa, I got to experience firsthand just how obsessed (verging on the slightly barmy), but also amazing and supportive these people are. It got me thinking about the similarities between Eurovision and social communities.
The key elements of Eurovision – the theatre, the global audience, the voting, the viewer engagement – can be directly equated to the key elements that form a social media campaign. Bear with me for a moment and I’ll explain…
Finally a campaign poster which I am proud to promote – a ‘creative’ has captured what we all think about Donald Trumps hair – it’s a comb over!
Overcome by the comb over
Thank you drgrist for sharing.
Space… the final frontier – in pizza slicing at least – my inner geek would quite like one; it would make a great laghosh stocking filler.
The amount of patience needed for this is amazing.
‘Check-in’ was once only associated with hotels or airports, however, technology has intervened and check-ins can now be associated with shops, bars, restaurants, businesses and everything in between. As long as you’re are armed with a mobile (preferably ‘smart’) phone that is. Read the rest of this entry »
It is Fairtrade fortnight; The Fairtrade Foundation has dedicated fourteen days to raising our awareness to benefits of Fairtrade and how it can work for you as a consumer and for companies – but how does it all fit together?
Until now, Fairtrade might not have been on the radar for a lot of companies. However, more and more are now building Fairtrade considerations into their Corporate Social Responsibility (CSR) policies. And if CSR isn’t high on your strategic agenda, it’s probably time it was. Read the rest of this entry »
It is a truism that consumers’ memories are shortening.
We live in a world that moves at exceptional speed. Instant communications demand instant judgement and opinions.
Is Gordon Brown a bully or a committed leader? Ashley Cole and Vernon Kaye sex pests or blokes having fun? And that demi God clean guy of the Augusta fairways Tiger Woods – sex addict or a control freak desperate to be a little bit naughty, but not knowing the limit and how to stop. Read the rest of this entry »
Could you give this tree a good home?
is that it is such a great leveler. We all seem to succumb. Even uber cool and confident types turn to slush at the first strains of The Pogues’ Fairytale of New York and the oohs and aahs were audible as they put the finishing touches to the enormous conical Christmas tree outside The Mailbox in Birmingham this week. The media can make hay with all this festive frivolity giving us some weird and wonderful stories which would probably never find the light of day at any other time of the year. For example in last week’s Mirror they told us that Lapland UK had adopted 2,500 ‘ugly Christmas trees’ – the ones no one wants to buy – and would be covering them in snow so they look like the others (?); that Ashes to Ashes actor Philip Glenister’s role in Marks and Spencer’s new Christmas TV advert has been hit by complaints of sexism – presumably the frolicking lovely in her undies is just too much for the stalwart M&S diehard; and just last Thursday Mariah Carey “waved her magic wand” to turn on the Christmas lights at the much lauded Westfield shopping mall in London – shock horror – without live animals despite her reputedly requesting 20 white kittens and white doves. Shame. H&S takes all the fun out of it Mariah. Carey arrived in her Rolls Royce and stepped onto the pink carpet she specified surrounded by her favourite butterfly white confetti shot out of canons. Understated she is not, but maybe a good match for a world class shopping centre that opened in the depth of recession and has still managed to attract some of the best couture brands in the world to open doors under its portals. Happy Christmas shopping all!
